国内市场研究行业（marketing research）状况以及前景？ - 知乎
30 April 2025 admin
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好吧，再说的详细一点，Marketing research在全球乃至国内正在经历一场前所未有的变革——consulting 化。打个比方，如果说一个企业执行一项战略需要走一百步的话，过去这个行业主要是做中间的部分，也就是第40-60的事情，之前的事情是BCG，MCK这些在做，之后是企业内部做。但是，现在我们会发现 ...
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