如何理解和区分Branding, Marketing 和Brand marketing 之间的关系？
23 March 2025 admin
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我不是很确定题主说的Brand Marketing是什么，查了AMA也没有发现相关的定义，所以只能先从Marketing和Branding说起。 想理清它们之间的关系，就要理解它们的定义。 首先，让我们来看下什么是市场营销（Marketing）。在市场营销发展的一百余年过程中，人们对它的理解 ...
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