Marketing research和Market research区别在哪里? - 知乎

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marketing research是针对产品 未来市场营销 的研究,涵盖的范围比后者要短。. 包括针对产品本身的研究,如以下几个方面,或者是常见的4P. Research into new products Modes of distribution Product development. market research是针对产品 所在市场 的研究,包括market share, competitor等等 ...


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