Marketing专业到底学哪些内容？ - 知乎
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巴斯大学的Marketing是Management and Marketing,所以Marketing偏向管理方面。 学校的目标是把学生培养成一名营销专业人士，让学生掌握Marketing的专业技能，包括 了解消费者行为，营销渠道以及市场研究和分析等 ，从而让学生在之后的商业实践中能够得心应手。
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